Post by account_disabled on Jan 23, 2024 4:31:37 GMT -5
More than once I encountered the fact that pages could lose their positions in the issue due to the fact that they were lost in the site structure, fell out of categories, tags, link blocks and received less "weight" (we all remember that PageRank about probabilities). Earlier, I wrote about a special case with the "bottlenecks". What shall I do? We use NetPeak Spider \ Screaming Frog or other software that can calculate PageRank. We can assume that we have exactly all the pages we need in sitemap.xml. Parse pages from the site map through the crawler and get data on PageRank (in the "frog" this is Crawl Analysis -> Link Score). We download to excel and filter from a larger number to a smaller number and look for sharp differences.
This algorithm can be improved by adding data about the C Level Executive List types of pages (it is possible through the formula = VLOOKUP \ = VPR) to compile a summary table and look not page by page, but by page types. For example, the simplest typification for an online store: static pages, categories, filters, product pages. You can go deeper, for example, divide by large semantic clusters: sale of apartments + city, sale of apartments + districts, cheap apartments for sale + cities, sale of houses + villages, sale of houses + cottage towns, and so on. Or maybe, if it makes a difference for your product, the "template" of the page, for example, we divide the landing pages into "with a map" and "without a map". Then it's just a matter of analyzing the numbers and trying to understand: it's normal that a given group of pages has few internal links, or it's a mistake and should be added.
From the editorial office. Vladyslav is a specialist in search engine optimization with a focus on promoting aggregators, online stores, marketplaces, service sites, and various services. We recommend subscribing to his Telegram channel "Product SEO" . There is a lot of information about SEO and marketing - technical features, cases and other useful information. We advise you to study the selection "TOP-500+ blogs on Internet marketing" . All sources are divided into categories: SMM, SEO, PPC, UX, internet marketing, copywriting, web analytics, content marketing, email marketing. The selection includes not only blogs, but also Telegram, public and YouTube channels. If you want to add a useful resource, then leave comments.
This algorithm can be improved by adding data about the C Level Executive List types of pages (it is possible through the formula = VLOOKUP \ = VPR) to compile a summary table and look not page by page, but by page types. For example, the simplest typification for an online store: static pages, categories, filters, product pages. You can go deeper, for example, divide by large semantic clusters: sale of apartments + city, sale of apartments + districts, cheap apartments for sale + cities, sale of houses + villages, sale of houses + cottage towns, and so on. Or maybe, if it makes a difference for your product, the "template" of the page, for example, we divide the landing pages into "with a map" and "without a map". Then it's just a matter of analyzing the numbers and trying to understand: it's normal that a given group of pages has few internal links, or it's a mistake and should be added.
From the editorial office. Vladyslav is a specialist in search engine optimization with a focus on promoting aggregators, online stores, marketplaces, service sites, and various services. We recommend subscribing to his Telegram channel "Product SEO" . There is a lot of information about SEO and marketing - technical features, cases and other useful information. We advise you to study the selection "TOP-500+ blogs on Internet marketing" . All sources are divided into categories: SMM, SEO, PPC, UX, internet marketing, copywriting, web analytics, content marketing, email marketing. The selection includes not only blogs, but also Telegram, public and YouTube channels. If you want to add a useful resource, then leave comments.